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A central focus of TQM as applied to Universities is the constant search for better ways of delivering academic programs, UC's Educational Planning Advisory Group and other quality control mechanisms are evaluated .

Professor O'Kane urges a focus on what constitutes poor quality in teaching rather that attempting to define good quality. The most significant factors in poor quality are inadequate skills and low morale amongst academic staff.

"We all know when we are in love; ergo we all know 'quality' when we see it."

Brian asserts that problems in quality of education can be blamed on "managerialism being mistaken for management.'